Legs4Africa has been on a journey of rediscovery over the last 24 months. Through a thorough mediation process with the team, they were able to uncover what’s important for the name and brand narrative in an international development organisation. Legs4Africa wasn’t serving them or their beneficiaries anymore and described a process that disempowers the end user. These insights guided the discussion, and through collecting feedback from stakeholders and clients across the organisation, they developed a new brand narrative that puts the communities they serve at the forefront.
More information can be found on the website- https://stand.ngo/doc
